Our Story
Co-Founder & Chief Experience Officer (CXO)
Monice Chalhoub, a visionary with an eye for design and a passion for creating an unforgettable experience, is the Co-founder and Chief Experience Officer at Motiff Shop. Her journey began in 2012 when she was a young designer crafting unique t-shirts for influencers and models in the vibrant city of Birmingham, Alabama.
Monice's designs soon caught the eye of fashion enthusiasts nationwide, causing a buzz in the industry. With an innate ability to blend creativity with practicality, she expanded her repertoire beyond t-shirts to include clothing, sneakers, and dresses. Motiff Shop quickly became a household name synonymous with style, quality, and individuality.
As the CXO of Motiff Shop, Monice took it upon herself to be the custodian of the brand's essence and emotion. She understood that the success of a brand wasn't just in the products it sold, but in the feeling it evoked in its customers. Monice's meticulous attention to detail ensured that every aspect of the brand experience was curated to perfection.
In her role, Monice oversaw the digital presence of Motiff Shop, ensuring that the online spaces were not just functional but delightful to navigate. She believed that every click should spark joy and anticipation. Monice also revolutionized the sizing process, making it intuitive and inclusive for customers of all shapes and sizes. She understood that when customers felt seen and catered to, they became loyal advocates for the brand.
One of Monice's most significant contributions as CXO was in fostering a sense of community among Motiff Shop's customers. She believed that fashion wasn't just about clothes; it was about the people who wore them. Monice curated a diverse and empowering community of individuals who embodied the spirit of the brand - confident, bold, and unapologetically themselves.
Through her dedication and vision, Monice Chalhoub transformed Motiff Shop into more than just a fashion label. It became a movement, a celebration of individuality and self-expression. Her creative genius combined with her unwavering commitment to excellence elevated Motiff Shop to new heights, making it a beacon of inspiration in the fashion world.
"Style is personal. It's the armor you choose every morning, and my mission is to ensure that every single interaction you have with Motiff Shop - from the moment you click on our site to the moment you step out in our clothes - makes you feel confident, seen, and absolutely ready to take on the world." - Monice Chalhoub
